Digital marketing is when institutions do their marketing activities through digital channels. In digital marketing, studies are carried out to increase the interest of customers and reach more customers through digital platforms. The tools used in digital marketing processes are called digital marketing tools. Thanks to digital marketing tools, institutions can carry out their work in the field of marketing in a planned and systematic way.

The tools used in digital marketing studies are called digital marketing tools. Digital marketing tools can be used in many different areas. Analysis tools, design tools, email marketing tools, social media management tools and seo tools are among digital marketing tools. With these tools, analysis, design and management activities can be done.