The digital transformation, which is accelerating day by day, continues to affect the business life as well. Institutions prefer to carry out their marketing activities in digital channels. It is among the digital marketing activities that the institutions advertise the products or services they offer on digital platforms and carry out studies that will increase the interest of the customers.
Digital marketing is advertising the products or services of institutions through digital channels. With the rapid digitalization, traditional marketing activities are replaced by digital marketing processes. Cost, time, feedback, performance measurement and reach are the differences between traditional and digital marketing.