Developing technology and accelerating digitalization are also affecting business processes to a great extent. In the changing and developing world, the characteristics, needs and priorities of the customers are also changing. Therefore, it is one of the top priorities of the institutions to serve the changing customer habits in the best way. Institutions continue to achieve success as long as they continue to serve their customers in the best way possible under the conditions required by the day.

Persons working in the sales departments of institutions are required to continue their business processes by adapting to the working conditions required by today. Using technology, providing consultancy to customers, using social media and prioritizing the benefits of the service or product they offer are among the priority features that the new generation sales employees should have.