We often use the concepts of persuasion and negotiation in our social life, even though we are not aware of it. From deciding what we will eat for breakfast in the morning to when we will go out for lunch, from where we will go in the evening to which movie we will watch with our family, we first negotiate, then persuade or persuade.

Knowing the negotiation techniques and gaining the ability to convince people by using these techniques is one of the important keys to success in our business life. Sometimes we can have some opportunities within the company with our subordinates and superiors, or we can negotiate about business processes, and sometimes our customers or public institutions or organizations. We negotiate to obtain some permissions from legal authorities or to resolve legal issues. Our persuasion and negotiation skills will be the most powerful tools we have in all these processes.