The customer is the person to whom the product is sold or serviced. In other words, the customer is the person who buys the products or services offered by the institutions. It is extremely important for institutions to achieve customer satisfaction in order to be successful and reach more customers. Customer happiness; It reflects the satisfaction rates related to meeting the demands of the customers in the pre- and post-sales processes related to the services and products provided by the enterprises.

For institutions, customer satisfaction is always a priority in business processes. Changes and arrangements can be made in business processes with customer satisfaction analyses. Customer satisfaction rates can be obtained through online surveys or by looking at customer abandonment rates. Honesty, transparency, protecting personal information and dealing with customers for a long time are among the factors that positively affect customer satisfaction.