Persuasion is the ability of individuals to change their thoughts, views and attitudes in the direction one wishes. People with high persuasion skills can easily influence others and make them think in the direction they want. Therefore, persuasion skills are especially needed in the sales and marketing areas of organizations. Thanks to their persuasion skills, sales and marketing professionals can reach more customers and increase their interest in the product and service they offer.

The importance of persuasion skills is great for the sales and marketing departments of institutions. With their persuasion skills, institutions can influence and guide potential customers in the direction they want. At this point, employees should carefully and diligently incorporate persuasion skills into their work. Employees should use plain and clear language in their communication with their customers, prioritize the impressive features and advantages of the product, share the experiences of other customers using the product, and maintain a trusting relationship with their customers. Institutions can increase their success by increasing their sales rates thanks to the persuasion skills they use effectively in their sales and marketing departments.