Every day we buy something, whether we buy it or not, but we look at it. Therefore, we are frequently exposed to marketing activities for the purpose of selling and making people want to buy. From this point of view, we see that what sales and marketing are and what are the differences between them, it has become a subject that closely concerns both us consumers and those working in the fields of sales and marketing.
Sales is the name given to the process that results in the purchase of products or services offered to us by a seller. Marketing, on the other hand, can be defined as promoting the products and services sold to potential buyers through advertisements and campaigns. Although these two concepts seem similar, they actually have differences. For example, While sales processes require one-on-one interaction with the customer, marketing processes aim to promote without interacting with a target audience rather than a single customer.