Although stress is a very gloomy word, it is an effective motivation tool when used correctly. Recognizing the stress factors in sales processes and transforming them into constructive stress will be an important factor in increasing their performance.

There are two types of stress, destructive and constructive. Destructive stress leaves us helpless in the face of difficulties, while constructive stress allows us to overcome difficulties more decisively. It is up to us to determine what type of stress the stressors we encounter will cause. For this, it is necessary to recognize the stress factors first. As long as sales personnel in the business world can turn the stressors they encounter into constructive sources of stress, they can greatly benefit both themselves and their companies.