One of the first steps to be implemented when starting a venture or a new project is a SWOT analysis. SWOT analysis allows you to see the strengths and weaknesses, opportunities and threats clearly and makes your job much easier during the planning phase.

SWOT analysis is a cost-effective, effective analysis that reveals your shortcomings, informs you about internal and external negativities, enables you to see sectoral opportunities and forms the basis of your innovation plans, when done correctly and completely.