With the rapidly developing technology, the desire of institutions to take a more active role in their sectors, the effect of digital transformation and the desire to do business in the international arena, institutions aim to reach their overseas and export customers. Institutions have the opportunity to reach their overseas and export customers and deliver their products or services to all over the world.

Institutions can reach their overseas and export customers and bring their brand awareness to more people. The importance of finding foreign and export customers is increasing day by day due to accelerating digital transformation and taking a role in the growing economy. At this point, institutions may prefer some methods to reach their overseas and export customers. Opening a website for their brands, participating in fairs, using social media platforms, using b2b sites and contacting trade consultancy can be given as examples of these methods.